VANITÉ by Hancock
Logo, Visual Identity and Web Design for a stylish café located in the heart of Aker Brygge, Norway
CLIENT
VANITÉ by Hancock is renowned for its elegant atmosphere and commitment to serving high-quality lunch meals, cupcakes, and donuts. The café is an extension of the Hancock brand, which is synonymous with premium bakery products. The client sought to create a brand identity that would resonate with the sophisticated clientele of Aker Brygge while emphasizing the quality and craftsmanship of their offerings.
CHALLENGE
The main challenge was to create a brand identity that blended the luxurious yet welcoming essence of VANITÉ by Hancock. The brand had to evoke a sense of indulgence without being overly extravagant, appealing to both regular patrons and those looking for a unique experience. Furthermore, the design needed to showcase the café's dedication to quality and craftsmanship, from its gourmet lunch options to its meticulously crafted desserts.
SOLUTIONS
Logo, Visual Identity and Web Design for a stylish café located in the heart of Aker Brygge, Norway
CLIENT
VANITÉ by Hancock is renowned for its elegant atmosphere and commitment to serving high-quality lunch meals, cupcakes, and donuts. The café is an extension of the Hancock brand, which is synonymous with premium bakery products. The client sought to create a brand identity that would resonate with the sophisticated clientele of Aker Brygge while emphasizing the quality and craftsmanship of their offerings.
CHALLENGE
The main challenge was to create a brand identity that blended the luxurious yet welcoming essence of VANITÉ by Hancock. The brand had to evoke a sense of indulgence without being overly extravagant, appealing to both regular patrons and those looking for a unique experience. Furthermore, the design needed to showcase the café's dedication to quality and craftsmanship, from its gourmet lunch options to its meticulously crafted desserts.
SOLUTIONS
Logo & Visual Identity: The logo was designed to be minimalist yet elegant, using a sophisticated typeface that evokes a sense of refinement.
Color Palette: The selected palette and use of soft shades of pink, purple, and green created an inviting and luxurious feel.
Packaging & Signage: The packaging for cupcakes, donuts, and other take-away items was designed to be both practical and visually striking. Premium materials and finishes, featuring floral motifs, were incorporated to elevate the sense of luxury. Interior and exterior signage echoed the brand's refined aesthetic.
Digital Presence: The brand’s digital touchpoints, including the website and social media, were aligned with the overall identity. A cohesive visual style was applied to online menus and promotional materials.
CREDITS
Creative Director: Eivind Holum
Brand & Graphic Designer: Rafy Cabrera
Studio: Holum Studio
Year: 2023
CREDITS
Creative Director: Eivind Holum
Brand & Graphic Designer: Rafy Cabrera
Studio: Holum Studio
Year: 2023
